Customized Communications
Your communications should be as unique as your audience. Because personalized communications deliver a 5-10X increase in response rates compared to "one size fits all", you need to have the strategy and technology in place to adapt your communications from one to all, to one to many, and even one to one.
Wilde's provides an integrated collection of online marketing tools with the ability to create and manage multi-tiered marketing campaigns and customize corporate communications. All from your desktop, and with the click of a mouse.
Click an icon to learn about the services that make up our Customized Communications:
- Define your program strategy
- Customize your communications
- Place an order
- Produce and distribute your communications
- Measure your program’s success
1) Define your program strategy: A strong strategic foundation will deliver informative and effective communications that get results. Personalize messaging to individuals or groups by activity, plan type, age or other factors. Design a cross-channel communication program with direct response best practices in mind to make sure you motivate your audience to take action.
2) Customize your communications: Easily manage and update communications content to the individual level. Create templates, and then merge them with data like account or participant status to create relevant and personalized communications. Store multiple versions or display templates in a web-based storefront for online configuration and ordering.
3) Place an order: Utilize our real-time web-based ordering system for electronic fulfillment, highly variable print on demand documents, on-the-fly kit building and static inventory fulfillment. You can customize the look and feel and business rules with a click of a mouse and order communications from anywhere to make this online marketing tool become a natural extension of your business.
4) Produce and distribute your communications: Streamline distribution of your communications and manage all aspects of execution with one partner. Utilize Wilde's state-of-the-art production facility and fulfillment operation to create and deliver simple to highly complex variable documents with internet-based web-to-print technology, digital asset management, and complete order processing. The result? Automated processes, reduced inventory costs, and more efficient production logistics.
5) Measure your program’s success: A user-friendly dashboard with easy to read real-time reports will help drive your business by monitoring critical program activity. Reports range from managing your marketing inventory, to identify order trends, and tracking order status. The Wilde team will analyze the reports and couple data with insights to provide actionable and practical ideas to strengthen your program, reduce costs, and improve efficiencies
