Marketing Resource Center

The Marketing Resource Center is a web-based application that allows customers to create a centralized, online repository for a wide range of marketing materials and resources. Cost savings are instantly recognized by proactively managing inventory and implementing a more efficient process. Prospecting and customer relationship building are improved with the ability to personalize communications through POD technology.

Distribute Any Materials, Anywhere

With your own customized look and feel and business rules, The MRC will meet the unique needs of your literature and promotional item fulfillment. The advanced warehouse and inventory control features allow you to easily manage all aspects of your marketing material distribution including:

  • Delivery of sales and marketing collateral
  • Electronic fulfillment
  • On-the-fly kit building distribution of materials to any destination
  • Sending personalized communications to a customer or prospect

The real-time web based solution allows end-users to order literature from anywhere, while providing you with complete control over order status, inventory availability, and the ability to restrict ordering items by budget, allocation, or security access level. Users are always in the driver’s seat with information about their orders through email order confirmation and tracking information.

Click an icon to learn about the services that make up our Marketing Resource Center:

Strategy Authoring and Editing Order Management Production and Distribution Measurement

1) Define your program strategy: A strong strategic foundation will deliver informative and effective communications that get results. Personalize messaging to individuals or groups by activity, plan type, age or other factors. Design a cross-channel communication program with direct response best practices in mind to make sure you motivate your audience to take action.

2) Customize your communications: Easily manage and update communications content to the individual level. Create templates, and then merge them with data like account or participant status to create relevant and personalized communications. Store multiple versions or display templates in a web-based storefront for online configuration and ordering.

3) Place an order: Utilize our real-time web-based ordering system for electronic fulfillment, highly variable print on demand documents, on-the-fly kit building and static inventory fulfillment. You can customize the look and feel and business rules with a click of a mouse and order communications from anywhere to make this online marketing tool become a natural extension of your business.

4) Produce and distribute your communications: Streamline distribution of your communications and manage all aspects of execution with one partner. Utilize Wilde's state-of-the-art production facility and fulfillment operation to create and deliver simple to highly complex variable documents with internet-based web-to-print technology, digital asset management, and complete order processing. The result? Automated processes, reduced inventory costs, and more efficient production logistics.

5) Measure your program’s success: A user-friendly dashboard with easy to read real-time reports will help drive your business by monitoring critical program activity. Reports range from managing your marketing inventory, to identify order trends, and tracking order status. The Wilde team will analyze the reports and couple data with insights to provide actionable and practical ideas to strengthen your program, reduce costs, and improve efficiencies