Overview
At Wilde, we like to let our real-life client successes speak for us. These stories span a range of Industries, Business Solutions, and Specialties that demonstrate how Wilde can benefit your business, regardless of the marketing challenges you face.
Healthcare
Personalized Member Communications
More fully engaging members with relevant, personalized communications means that members are better equipped to make smarter, healthier choices. Wilde worked with Blue Cross Blue Shield of Massachusetts to segment its member database, build profiles, and design message content that speaks to individual members based on their behaviors and interests. Both online and offline channels are used in an integrated, data-driven communications platform. The result? Healthy numbers. Personalized communications generated up to five times higher response rates, engaged 30% of the healthy members contacted, and drove high plan utilization. Including surveys in personalized communications offers one-to-one dialog opportunities that keep the conversation going and help both members and Blue Cross Blue Shield optimize healthy behaviors.
