At Wilde, we're all about sharing our direct marketing expertise with our clients and friends. That's why we have these webinars, eBooks, and white papers for you to check out that offer tips on direct marketing best practices--from strategy to execution.
Have any questions after reading or watching? Contact us, and we'll be happy to answer.
Webinars
Data Deluge: How to Extract the Insights You Need from Your Numbers
- Feeling overwhelmed by all your marketing data? Listen as Michael Paladini, Director of Analytics at Wilde Agency, offers proven strategies on how to unearth the nuggets of gold hidden in your data that can make all the difference to your direct marketing strategy.
Why People Do What They Do (And How Marketers Can Use That to Their Advantage)
- Nationally-recognized and award-winning creative veteran Nancy Harhut, Chief Creative Officer at Wilde Agency, reveals the human behavior triggers that can be used by direct marketers to increase response rates and revenue.
Now That's Creative! How to Drive Out-of-the-Box Thinking for Your Acquisition Strategies, Offers and Communications
- You don't have to be an art director to drive creativity. Nancy Harhut, Chief Creative Officer at Wilde Agency, shares ways you can unlock your creative thinking so you can move beyond the same old strategies, offers, and executions that everyone offers.
Three Lessons in Customer Loyalty
- Ed Marino, President of Wilde and author of The Loyalty Factor, discusses the value of customer loyalty in both B2B and B2C companies.
Using Data to Reignite Your Customers Gone Cold
- So what happens when your customer isn't purchasing as much or has even gone away? Michael Paladini, Director of Analytics at Wilde Agency, offers three ways to leverage data to get those cold customers back.
White Papers & eBooks
Hidden Impact: How to Determine the Real ROI of Your Direct Marketing Efforts
- Of course marketing performance is judged on ROI, but do you know the three metrics crucial to determining yous?
Smart Marketers Get Even Smarter in a Down Economy
- When times are tough, marketing budgets are often the first to be cut. But is that the right choice?
Harnessing Human Behavior: 13 Steps to Must-Read Messages
- Download our tip sheet on the 13 human behavior triggers that marketers can leverage to improve their campaign and drive higher results.
The Art of Creating Direct Communications: The Visuals
- Download this visual tip sheet to learn how to use the basic building block of design to create a stellar direct response communication.
Are Your Print Communications Useless? Here's 5 Ways to Find Out
- Discover the 5 critical questions to determine whether your print communications are falling short. Learn how to strengthen their effectiveness and achieve stronger response rates, greater customer loyalty, and ultimately more revenue.