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Direct Marketing Technology

The nucleus of Wilde’s direct marketing solutions is its communications delivery platform, Xccelerate. The platform is composed of eight building blocks—from order entry through reporting and analytics.

 

Xccelerate diagram

  1. Order Entry: To place an order, log into the web-based user interface or create a direct connection with your system.
  2. Inventory Management: Make real-time inventory adjustments. 
  3. List Management: After uploading, data is cleansed and segmented by pre-determined business rules. 
  4. Document Composition: At the heart of our solution, personalization of your documents is as sophisticated as your data allows.  
  5. Campaign Management: Build multi-channel campaigns, manage the results, and assign leads sales. 
  6. Execution: Once approved, digital communications are created, and physical communications are printed, kitted, and packaged.  
  7. Delivery: Choose the best channel—off- or on-line—to deliver your communication or document. 
  8. Reporting & Analytics: From order tracking to real-time campaign response analytics, there’s a report that helps manage the entire process. 

Each of these modules integrates seamlessly with the others; however, unlike other direct marketing platforms, your Xccelerate platform only consists of the building blocks that you need to make your direct communications program a success.