e-Mail

No Postage Needed … E-mail Campaigns that Win

Where would many of today’s marketers be without e-mail?  More and more customers spend significant parts of their days in front of computer screens.  And, many people prefer receiving messages electronically.  Advances in database and query technology have helped businesses build on the data they collect from customers and target each audience segment with relevant – e-mail – communications.

And the power of e-mail becomes particularly exciting when you look at it as part of a larger integrated campaign.  At Wilde, we’ve helped clients take advantage of the highly effective combination of adding e-mail to their traditional direct mail programs.  Sending a preview e-mail prior to postal mail can ensure that the postal mail is noticed when it arrives.  Sending a follow-up email can reinforce an offer and create urgency.  And for some clients, sending e-mails before and after direct mail has significantly increased response and ROI.

Wilde’s wide-range of e-capabilities can help us design, build, execute, track, and analyze your next e-mail campaign.  We’ll partner with you and your team to create winning e-mail versions of:

• Special offers
• Brochures
• Surveys
• Product promotion announcements
• Newsletters
• Even e-mail based sales force automation 

We work closely with our clients from initial brainstorming through to final analysis of your open rates and click-throughs.  And, thanks to our experience working with companies like yours, we can also provide informed recommendations about which format will give your e-mail the most impact: 

• Plain Text – Many clients still prefer to send plain text e-mail messages since they are less costly, load more quickly, and, don’t broadcast, “This is a marketing solicitation!”  You can incorporate working website links and track results. 
  
  
• HTML – When you incorporate bold, colorful graphics you let the recipient know you’re a major player.  HTML e-mails can increase response to your campaign by communicating your message more quickly, reinforcing your brand and persuading the recipient to interact. 

Ready to wring more profit from inexpensive bits and bytes?  Contact a Wilde representative about e-mail marketing today.