Variable Data Print

Demand More Results with Print On Demand and Variable Data Printing

Remember the hours you spent deliberating over whether to order 5,000 more brochures “just in case?” Then having to eat the cost of those extras because by the time you were ready to send them, a product spec, sales rep, or phone number changed?

Print on Demand has taken the guesswork out of ordering and budgeting. It’s no wonder that POD has become such an integral strategy for so many of our clients. It also happens to be one of the fastest growing parts of our business.

And that’s just the beginning. A POD solution will enable you to take advantage of one of direct marketing’s most exciting innovations: Variable Data Printing. At Wilde, we’re already experts and can show you how to use the latest VDP solutions to enhance all your communications.

Leveraging your customer or prospect data, you’ll create highly relevant 1-to-1 marketing. Target your messages, offers and even 4-color photos by demographics, past purchase history, internal business rules and more. The results are a direct marketer’s dream -- greater efficiencies plus increased effectiveness!

Consider just a few advantages of VDP and POD:

• More personalization – Speak to your prospects and customers directly, in the form of personalized envelopes, greetings, even pre-populated reply forms.
  
• More effective strategies – You can address your target audience’s specific needs with customized text, graphics, product lists, etc.
  
• More flexibility – You can easily conduct version testing and quickly respond to changes in the marketplace with “hot off the press” communications.
  
• More savings – By printing only what you need, when you need it, you save on printing, storage and waste.
  
• And more profit! All of the above results in lowering your cost-per-sale and boosting your profits.
  

Find out why Wilde now prints millions of highly personalized pieces each month. Contact a Wilde representative today.