Press releases

Nancy Harhut, Chief Creative Officer at Wilde Agency, was recently quoted in Target Marketing's weekly eNewsletter, Tipline. Learn what she and fellow top copywriters outlined as the seven essential tips to keep in mind when creating direct mail pieces. Read the article.

Nationally Recognized Direct Response Veteran Strengthens the Wilde Agency's Senior Team

Wilde Agency, a division of Wilde, announced today that Nancy Harhut has been named the Agency's Chief Creative Officer. An unusually strategy-minded, results-oriented creative leader and strategist, Nancy, along with her teams, has won over 150 awards for direct marketing effectiveness.

A nationally recognized and sought-after speaker, Nancy is a contributor, judge and panelist for various direct response publications, conferences and events. Her major field of interest focuses on the science of Human Behavior and its application to direct response marketing. In her new role, she draws upon this expertise as well as more than 20 years of senior creative management experience honed at Hill Holliday, Mullen, and Bronner (now Digitas), where she worked with such clients as Dell, IBM, Novartis, House of Seagram, Bank of America, AT&T, American Express and GM. Nancy comments, "I am excited about leveraging what social scientists and behavioral economists have learned about how people make decisions. It's going to give the Wilde Agency's clients that added advantage marketers are looking for in both their online and offline communications."

Neal Boornazian, President/CEO of Wilde Agency added, "Nancy is an unusual talent and a consummate professional whose many accomplishments and skills speak for themselves. I'm delighted to have her as part of our team. As Chief Creative Officer, she will play a pivotal role in our team's ability to make our clients' customers act in ways that deliver maximum ROI and sustained value."

About Wilde Agency
Wilde Agency's Direct Response marketing experts specialize in getting people to act - getting someone to raise their hand, click, call, buy, or repurchase. Whatever the action, Wilde Agency knows how to get people to take it. Drawing upon best of breed DR techniques and a deep understanding of today's consumer behavior, we construct and deliver cross-channel DR programs that get people off the dime and maximize ROI. Data, direct response expertise and a deep understanding of human behavior ensure that our solutions deliver.

About Wilde
Founded in 1868, Wilde has evolved from a small publishing company into a nationally recognized leader in direct marketing solutions and personalized communications. Wilde provides a comprehensive suite of business solutions for companies across a wide range of industries. Their personalized communication specialties include agency services, print on demand, direct mail services and fulfillment. Wilde is headquartered in Holliston, MA.

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Employers Can Now Turn to HighRoads to Outsource their SPD Creation and Distribution

BOSTON (November 3, 2009) - HighRoads, the company providing employers - for the first time - complete control over their health care costs and compliance, today announced a partnership with W.A. Wilde to fulfill client SPD distribution needs. The new partnership will provide employers with an end-to-end SPD solution that efficiently produces current, compliant SPDs for personalized distribution to all employees, retirees and their families.

HighRoads will enhance its proven automated, technology-based approach to SPD analysis, development and maintenance that reduces SPD development time by 75 percent. Through the Wilde partnership, HighRoads will provide the delivery of SPDs directly to its customers - in the way that they want to receive them. Whether it's a hard copy document, a CD, or an online communication, the development and distribution of ERISA required SPDs can now be completely outsourced to HighRoads.

"More and more employers are turning to HighRoads to outsource their SPD development and distribution," said Michael Byers, CEO and president, HighRoads. "With Wilde, we have selected a partner whose innovative thinking, quality execution and competitive pricing hold up to our standards of excellence. Our Fortune 1,000 employers can now completely rely on HighRoads to assure ERISA compliance with their SPDs."

"The W.A. Wilde Company is very excited about partnering with HighRoads," said Ed Marino, president, W.A. Wilde. "HighRoads' technology-enabled services, in combination with Wilde's advanced personalized communications and fulfillment capability, deliver a true end-to-end SPD solution for customers. Wilde is pleased to be partnering with a company whose technology platform and business model are unique in the industry. They deliver a real practical advantage to customers in the complex area of employee benefits."

About Wilde

Founded in 1868, Wilde has evolved from a small publishing company into a nationally recognized leader in direct marketing solutions and personalized communications. Wilde provides a comprehensive suite of business solutions for companies across a wide range of industries. Their personalized communication specialties include agency services, print on demand, direct mail services and fulfillment. Wilde is headquartered in Holliston, MA.

About HighRoads

The world's largest employers choose HighRoads to gain complete control over their health care costs and compliance. With HighRoads' service, employers - for the first time - have online access to benefits plan information and pricing, competitive benefits benchmarks, and complete benefits supply chain management. The privately-held company is headquartered in Woburn, Mass.

HighRoads Company Contact:
Petra Marino
(781) 503-4031
pmarino@highroads.com

HighRoads Media Contact:
Erin Jones
(704) 664-2170
erinj@Spiralgroup.com

Direct Marketing Leader Among Only Ten Firms Receiving Prestigious Accreditation Award Nationwide

Wilde recently received its MFSA Fulfillment Accreditation. It is only the tenth fulfillment company nationwide to be accredited.

Tom Wilde, CEO, states "Accreditation began as another way to set ourselves apart from the competition and to let prospects and clients know we truly understand the fulfillment process. I highly recommend that my peers commit the time and resources to begin the Accreditation process; they will see the impact on the bottom line of the company as a result."

The Mailing & Fulfillment Service Association unveiled in April 2007 the industry's first fulfillment accreditation program after years of research and development. The purpose behind this program is to enable fulfillment operators to be recognized for their documented commitment to fulfillment, to help other fulfillment operators to improve their operations, and to show customers which companies are the "cream of the crop." Accredited companies must complete a comprehensive application seeking documentation in 11 critical general operational areas and be subject to an audit of their operations in 14 technical and operational areas such as receiving, and put-away, order picking, order packing, hand assembly, returns, reporting, etc. Overall the accreditation program has 168 criteria to examine. Applicants must pass all the required elements (55) and 75% of the supplemental elements (113).