What's New

Industry-Recognized Expert Furthers Agency's Commitment to Deliver Measurable Results

Holliston, MA June 16, 2010 - Wilde Agency, a division of Wilde, announced today that Michael Paladini has been named Director of Analytics. As a 20-year veteran of agencies and an industry-recognized metrics expert, Michael is a unique breed whose focus and expertise go beyond the numbers and math to identifying the business benefits and quantifying clients' return on marketing investment (ROMI).

Michael specializes in analyzing and interpreting marketing results to maximize the effectiveness and efficiency of direct response programs. His experience encompasses the software, telecom, travel, publishing, retail, dot-com, and financial services industries. Michael's strategic analytical approach to interpreting data has achieved profitable response rates and ROI for his clients' campaigns to both consumers and businesses across the U.S. and abroad. He holds a BA summa cum laude from Bucknell, an MA from Brown University, and an MBA from Babson College's Graduate School of Business, where he graduated first in his class.

Michael stated: "I'm excited to bring innovative analytical services to Wilde Agency's already extensive portfolio in measured marketing. The Agency is poised to marry recent findings in behavioral economics with its skill in managing marketing data and generating personalized communications to create powerful marketing strategies for our clients."

Neal Boornazian, President/CEO of Wilde Agency, continued: "Michael enlarges our commitment to delivering measurable value to our clients such as ADA Insurance Plans, HP Exstream, and TripAdvisor. While we enjoyed Michael's expertise for over a year as a consultant, we're pleased to have him formally on board. His strong analytical thinking will guide our initiatives on our clients' behalf."

About Wilde Agency

Wilde Agency's direct response marketing experts specialize in getting people to act- getting someone to raise their hand, click, call, or send in a coupon to inquire, buy, or purchase again. Whatever the action, Wilde Agency knows how to get people to take it. Drawing upon best-of-breed direct response techniques and a scientific understanding of consumer behavior, Wilde Agency constructs and delivers cross-channel programs that maximize marketing ROI. In Spring 2010, Wilde Agency won 12 New England Direct Marketing Association (NEDMA) Awards in Creative Excellence, including Best of Show.

About Wilde

Founded in 1868, Wilde has evolved from a small publishing company into a nationally recognized leader in direct marketing solutions and personalized communications. Wilde provides a comprehensive suite of business solutions for companies across a wide range of industries. Their personalized communication specialties include agency services, print on demand, direct mail services and fulfillment. Wilde is headquartered in Holliston, MA.

Additionally, President of L.W. Robbins Named NEDMA's Direct Marketer of the Year

Boston, MA June 15, 2010 - Wilde, a leader in personalized communications and direct response marketing, is pleased to announce that its two agencies, Wilde Agency and L.W. Robbins Associates, received a combined 28 awards at the 2010 New England Direct Marketing Association (NEDMA) Creative Excellence Awards Show held today in Boston, including Best of Show. Awards criteria are 1/3 results, 1/3 creative excellence and 1/3 strategy. This all comes in the same month that Lynn Edmonds, President of L.W. Robbins Associates, was named the 2010 Direct Marketer of the Year by NEDMA.

Wilde Agency took home the night's top award, Best of Show, in recognition of one of its Integrated Media Campaigns. This is in addition to winning five Gold Awards, six Silver Awards, and one Bronze Award for its work for various clients, including ADA Insurance Plans, Reebok, and Middlesex Savings Bank. The Awards spanned eleven categories including Print Ad Campaign, B2C lead generation, B2B Brand Building, Traffic Generation, Collateral, Direct Mail Copywriting, and B2B Integrated Campaign.

"We're thrilled by NEDMA's recognition of our team's efforts and work. And, in a broader sense, believe it underscores the value of our approach which couples direct response best practices with what social scientists and behavioral economists tell us about how people make decisions-to consistently deliver maximum results. Thank you to all those involved," stated Neal Boornazian, President/CEO of Wilde Agency.

L.W. Robbins was recognized with four Gold Awards, eight Silver Awards, and three Bronze Awards. Their award-winning clients include the Special Olympics, Doctors without Borders, Food Bank of the Southern Tier, Westmoreland County Food, Northern Illinois Food Bank, Food Bank of the Rockies, and The Home for Little Wanders. Robbins received honors in twelve categories such as Customer Retention, Best Online Copywriting, Best Art Direction, Best Creative Execution, and Most Innovative Direct Mail Format. They have won over 60 NEDMA awards in the past five years.

As the 2010 Direct Marketer of the Year, Lynn becomes the fifth Wilde employee to be honored with this award. Lynn joined Robbins in 1999 as Executive Vice President and became President in March 2001. Under her leadership, Robbins has enjoyed record growth, providing strategic development, creative, production, and database services to more than 50 nonprofit organizations. Lynn and her teams are trailblazers in developing, implementing and delivering innovative strategies and solutions for diverse organizations.

"I am extremely proud of Wilde's two agencies for their success at this year's NEDMA Awards. Time after time, I am impressed with the caliber of their work and the results that they achieve for our clients. To be recognized by others in the direct marketing industry is an incredible honor," said Tom A. Wilde, CEO and Vice Chairman of Wilde.

About Wilde Agency

Wilde Agency's direct response marketing experts specialize in getting people to act click, call, or send in a coupon to inquire, buy, or purchase again. Whatever the action, Wilde Agency knows how to get people to take it. Drawing upon best-of-breed direct response techniques and a scientific understanding of consumer behavior, Wilde Agency constructs and delivers cross-channel programs that maximize marketing ROI. In Spring 2010, Wilde Agency won 12 New England Direct Marketing Association (NEDMA) Awards in Creative Excellence, including Best of Show.

About L.W. Robbins Associates

LW Robbins Associates is a full service, all media direct response fundraising agency devoted to helping nonprofit organizations acquire and cultivate loyal donors, and raise more net income for their missions. The agency's clients, including Doctors Without Borders, Harvard Magazine, The Home for Little Wanderers, Juvenile Diabetes Research Foundation, Lighthouse International, MAP International, Special Olympics, St. Francis House, The UN Refugee Agency and 44 Food Banks, represent regional and national constituencies, and virtually all sectors of the nonprofit world. Located in Holliston, MA, the agency employs over 60 people and is an independently operated subsidiary of the W.A. Wilde Company.

About Wilde

Founded in 1868, Wilde has evolved from a small publishing company into a nationally recognized leader in direct marketing solutions and personalized communications. Wilde provides a comprehensive suite of business solutions for companies across a wide range of industries. Their personalized communication specialties include agency services, print on demand, direct mail services and fulfillment. Wilde is headquartered in Holliston, MA.

About the NEDMA Awards for Creative Excellence

Each year the NEDMA Awards for Creative Excellence honor direct marketing campaigns that have the best strategy, creative and most importantly, results. To maintain objectivity, the panel of judges features highly regarded, experienced direct marketing professionals from outside New England.

At the 2010 MFSA Annual Conference, Wilde and The Boston Globe were honored with the Partners in Excellence Award for their work on the Globe's Subscription Mailings. This award is given to an MFSA member and their client in recognition of an exceptional direct mail campaign that was processed by the MFSA member with creative from their client. Wilde provides precise and effective execution on the Globe's subscription acquisition, retention, and reactivation campaigns. Since the start of the program, Wilde has produced over 8 million pieces all while saving the Globe more than $300,000 in savings each year in production costs alone. Furthermore, by incorporating customized messaging about their new Globe Reader product to its audience, The Globe reached its annual revenue goal for the Reader in the first half of 2010.

Wilde Agency's Chief Creative Officer, Nancy Harhut, was asked by DM News to critique a Capital One direct mail piece. She provides her insights to explain why this piece effectively leverages direct response best practices that would drive a consumer to open.

Nancy Harhut, Chief Creative Officer at Wilde Agency, was recently quoted in Target Marketing's weekly eNewsletter, Tipline. Learn what she and fellow top copywriters outlined as the seven essential tips to keep in mind when creating direct mail pieces. Read the article.

Nationally Recognized Direct Response Veteran Strengthens the Wilde Agency's Senior Team

Wilde Agency, a division of Wilde, announced today that Nancy Harhut has been named the Agency's Chief Creative Officer. An unusually strategy-minded, results-oriented creative leader and strategist, Nancy, along with her teams, has won over 150 awards for direct marketing effectiveness.

A nationally recognized and sought-after speaker, Nancy is a contributor, judge and panelist for various direct response publications, conferences and events. Her major field of interest focuses on the science of Human Behavior and its application to direct response marketing. In her new role, she draws upon this expertise as well as more than 20 years of senior creative management experience honed at Hill Holliday, Mullen, and Bronner (now Digitas), where she worked with such clients as Dell, IBM, Novartis, House of Seagram, Bank of America, AT&T, American Express and GM. Nancy comments, "I am excited about leveraging what social scientists and behavioral economists have learned about how people make decisions. It's going to give the Wilde Agency's clients that added advantage marketers are looking for in both their online and offline communications."

Neal Boornazian, President/CEO of Wilde Agency added, "Nancy is an unusual talent and a consummate professional whose many accomplishments and skills speak for themselves. I'm delighted to have her as part of our team. As Chief Creative Officer, she will play a pivotal role in our team's ability to make our clients' customers act in ways that deliver maximum ROI and sustained value."

About Wilde Agency
Wilde Agency's Direct Response marketing experts specialize in getting people to act - getting someone to raise their hand, click, call, buy, or repurchase. Whatever the action, Wilde Agency knows how to get people to take it. Drawing upon best of breed DR techniques and a deep understanding of today's consumer behavior, we construct and deliver cross-channel DR programs that get people off the dime and maximize ROI. Data, direct response expertise and a deep understanding of human behavior ensure that our solutions deliver.

About Wilde
Founded in 1868, Wilde has evolved from a small publishing company into a nationally recognized leader in direct marketing solutions and personalized communications. Wilde provides a comprehensive suite of business solutions for companies across a wide range of industries. Their personalized communication specialties include agency services, print on demand, direct mail services and fulfillment. Wilde is headquartered in Holliston, MA.

Employers Can Now Turn to HighRoads to Outsource their SPD Creation and Distribution

BOSTON (November 3, 2009) - HighRoads, the company providing employers - for the first time - complete control over their health care costs and compliance, today announced a partnership with W.A. Wilde to fulfill client SPD distribution needs. The new partnership will provide employers with an end-to-end SPD solution that efficiently produces current, compliant SPDs for personalized distribution to all employees, retirees and their families.

HighRoads will enhance its proven automated, technology-based approach to SPD analysis, development and maintenance that reduces SPD development time by 75 percent. Through the Wilde partnership, HighRoads will provide the delivery of SPDs directly to its customers - in the way that they want to receive them. Whether it's a hard copy document, a CD, or an online communication, the development and distribution of ERISA required SPDs can now be completely outsourced to HighRoads.

"More and more employers are turning to HighRoads to outsource their SPD development and distribution," said Michael Byers, CEO and president, HighRoads. "With Wilde, we have selected a partner whose innovative thinking, quality execution and competitive pricing hold up to our standards of excellence. Our Fortune 1,000 employers can now completely rely on HighRoads to assure ERISA compliance with their SPDs."

"The W.A. Wilde Company is very excited about partnering with HighRoads," said Ed Marino, president, W.A. Wilde. "HighRoads' technology-enabled services, in combination with Wilde's advanced personalized communications and fulfillment capability, deliver a true end-to-end SPD solution for customers. Wilde is pleased to be partnering with a company whose technology platform and business model are unique in the industry. They deliver a real practical advantage to customers in the complex area of employee benefits."

About Wilde

Founded in 1868, Wilde has evolved from a small publishing company into a nationally recognized leader in direct marketing solutions and personalized communications. Wilde provides a comprehensive suite of business solutions for companies across a wide range of industries. Their personalized communication specialties include agency services, print on demand, direct mail services and fulfillment. Wilde is headquartered in Holliston, MA.

About HighRoads

The world's largest employers choose HighRoads to gain complete control over their health care costs and compliance. With HighRoads' service, employers - for the first time - have online access to benefits plan information and pricing, competitive benefits benchmarks, and complete benefits supply chain management. The privately-held company is headquartered in Woburn, Mass.

HighRoads Company Contact:
Petra Marino
(781) 503-4031
pmarino@highroads.com

HighRoads Media Contact:
Erin Jones
(704) 664-2170
erinj@Spiralgroup.com

Direct Marketing Leader Among Only Ten Firms Receiving Prestigious Accreditation Award Nationwide

Wilde recently received its MFSA Fulfillment Accreditation. It is only the tenth fulfillment company nationwide to be accredited.

Tom Wilde, CEO, states "Accreditation began as another way to set ourselves apart from the competition and to let prospects and clients know we truly understand the fulfillment process. I highly recommend that my peers commit the time and resources to begin the Accreditation process; they will see the impact on the bottom line of the company as a result."

The Mailing & Fulfillment Service Association unveiled in April 2007 the industry's first fulfillment accreditation program after years of research and development. The purpose behind this program is to enable fulfillment operators to be recognized for their documented commitment to fulfillment, to help other fulfillment operators to improve their operations, and to show customers which companies are the "cream of the crop." Accredited companies must complete a comprehensive application seeking documentation in 11 critical general operational areas and be subject to an audit of their operations in 14 technical and operational areas such as receiving, and put-away, order picking, order packing, hand assembly, returns, reporting, etc. Overall the accreditation program has 168 criteria to examine. Applicants must pass all the required elements (55) and 75% of the supplemental elements (113).